Thursday, February 17, 2005
A Modest Proposal: CRACK DOWN on Criticism!
Start with the industries' the-sky-is-falling claims [href="http://www.riaa.com/issues/piracy/default.asp">1, href="http://web.archive.org/web/20050217040618/http://www.mpaa.org/anti-piracy/">2], subtract any alternative claims, no matter how compelling [href="http://www.unc.edu/%7Ecigar/papers/FileSharing_March2004.pdf">3], add in the rush to legislate [href="http://www.publicknowledge.org/issues/hr2391">4], and I wonder how long before we might see logic like the following:
Elektra, 20th Century Fox, 2005 |
budget |
$65 million [href="http://www.the-numbers.com/movies/2005/ELEKT.php">1] |
opening weekend take |
$13 million [href="http://www.the-numbers.com/movies/2005/ELEKT.php">2] |
second weekend take |
$4 million [href="http://www.the-numbers.com/movies/2005/ELEKT.php">3] |
total take |
$24 million [href="http://www.the-numbers.com/movies/2005/ELEKT.php">4] |
average critic rating |
3.5/10 [5] |
Conclusion: |
Movie critics cost 20th Century Fox 69% income loss in one week, $41 million overall |
leading to:
name="title">Critical Review Assault Criminalization KluDge, OWnership Normalization (CRACK DOWN) Act
size="+1">An Act To amend Section 107 of Title 17, United States Code, by removing the word "criticism".
name="purpose">Purpose and Summary The purpose of the CRACK DOWN Act is to return to copyright holders a more complete control of their work and how it may be used, and to protect them from harms caused by non-authorized uses of their work which they are currently unable to remedy. By removing the word "criticism" from Section 107 (US Code Title 17), critical assault will be no longer be falsely protected as a "fair" use, and will be subject to the full scope of statutory and criminal damages as provided by Title 17 Chapter 5 and Section 2319 of Title 18.
name="background">Background and Need for Legislation Irony, cynicism -- the generally critical disposition -- have spread in epidemic proportions over the last years, arguably to the detriment of society. Negativity as a source of entertainment is flourishing as nevertofore. Caught up in this assault of adversity, mischief, and anarchy, precepts originally promulgated for the advancement and betterment of society have instead become misused, abused, and misapplied in ways never intended. The use of copyrighted works in, and the creation of derivative works based upon the copyrighted work as, derogatory, defaming, disparaging, detrimental, derisive, deprecating or otherwise damaging criticism of a copyrighted work is, under the current letter of the law, protected as "fair use". Obviously there is nothing "fair" in copyright owners having to endure an assault upon their copyrighted work using misappropriated elements from the same work, or having the work vandalized in the creation of an unauthorized derivative work, such as a satire or parody, which only damages the original.
Such assault-as-criticism costs affected copyright holders billions of dollars each year. The movie industry alone in 2004 suffered actual domestic losses of at least $1.9 billion due to this assault, to say nothing of the untold billions in unrealized potential income. An individual work is liable to lose an estimated average of $14 million in lost weekend income per week from review assault. The effect of this volume of critical assault is substantial: lost U.S. jobs, corresponding lost wages, lower tax revenue, and higher prices for honorable consumers of copyrighted works.
That negative reviews hurt the movie industry is undisputed. How much it hurts the industry can be seen in an increasingly desperate move movie studios have been forced to resort to, the "wide-opening weekend", in which the financial detriments caused by critical assault can be somewhat mitigated by having the movie reach as many end consumers as possible before becoming besmirched by the attack of negative reviews. By opening on as many screens as possible before the full force of negative reviews can make itself felt, the natural earning capability of a work can be explored more fully for a time, and movie studios can recoup more of their investment on a particular work than would otherwise be possible in the face of the full wrath of the critical review assault. This is naturally a costly tactic, adding around $20 to $25 million in opening marketing costs to any given work. Once the full assault of criticism is felt, income for a given work drastically drops on the order of 60% or more where this tactic is employed. Among the top works in 2004 employing this tactic, some $213 million in losses were suffered in second weekend revenue drop-off due to critical review assault.
The proposed amendment would return accountability to the system, allowing damaged copyright holders to go after abusive critics who have misused the copyright holder's copyrighted material and caused damages, and indeed allow copyright holders to forestall damages in the first place by shutting down unsanctioned negative criticism which rely on infringing upon the copyrighted work itself. Such infringement includes, but is not limited to: plot summaries, character descriptions, quoted dialog, as well as the use of any clips, imagery, or trademarks related to the work.
name="source">Sources
http://www.rottentomatoes.com/ http://www.the-numbers.com/movies/index2004.html http://www.boxofficemojo.com/alltime/weekends/drops.htm href="http://www.pbs.org/wgbh/pages/frontline/shows/hollywood/picture/openbig.html">http://www.pbs.org/wgbh/pages/frontline/shows/hollywood/picture/openbig.html href="http://www.newyorker.com/talk/content/?030804ta_talk_surowiecki">http://www.newyorker.com/talk/content/?030804ta_talk_surowiecki
Notes
Movie Industry Losses, $1.9 billion This figure was arrived at using estimated budget data and total US gross data for 2004 movies from href="http://www.the-numbers.com/movies/index2004.html">the-numbers.com, and Tomatometer ratings from rottentomatoes.com (the Tomatometer rating is the number of good reviews divided by the total number of reviews of Approved Tomatometer Critics (href="http://www.rottentomatoes.com/pages/critics#film_critic">standards); anything below 60% is considered "rotten"). Using only movies for which budgets were available, Tomatometer ratings were matched to movies, and profit/loss was calculated using the method described elsewhere on the href="http://www.the-numbers.com/movies/records/budgets.html">the-numbers.com site whereby it is assumed that 50% of the box office receipts are returned to the studio, and ancillary earnings are not included. The figure of $1.9 billion (more precisely $1,883,939,667.00) was arrived at by adding up the domestic profit/loss of all movies which were "rotten", which is to say had a Tomatometer rating of less than 60%. Data can be reviewed as an href="http://offtheshelf.nowis.com/gallery/index.cfm?WhichSet=8&picture=295000">Excel spread sheet, or as href="http://offtheshelf.nowis.com/gallery/index.cfm?WhichSet=8&picture=296000">csv/text.
Movie Industry Losses, $14 million average weekend, $213 million weekend drop-off These figures were arrived at using data from href="http://www.boxofficemojo.com/alltime/weekends/drops.htm">boxofficemojo.com and rottentomatoes.com. From a list of the 200 biggest weekend drops in wide-release movies, 1982-present, year-2004-movies were selected and matched with their Tomatometer ratings. The $213 million figure for top works (more precisely $212,705,638.00) was arrived at by taking the total difference in box office receipts from the first weekend to the second weekend of the top 15 biggest drop 2004 movies with a "rotten" rating. The $14 million figure was arrived at by dividing the previous figure by 15. Data can be reviewed as an href="http://offtheshelf.nowis.com/gallery/index.cfm?WhichSet=8&picture=297000">Excel spread sheet, or as href="http://offtheshelf.nowis.com/gallery/index.cfm?WhichSet=8&picture=298000">csv/text.
Movie Industry Costs, $20 to $25 million opening marketing costs This information is from href="http://www.pbs.org/wgbh/pages/frontline/shows/hollywood/picture/openbig.html">interviews from the Frontline story "The Monster that Ate Hollywood".
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